Southeast Regional Brand Manager

Website Curaleaf_Inc Curaleaf

Cannabis with Confidence


The Regional Brand Manager will be responsible for creating and maintaining relationships with top prescribing physicians and educating them on new product lines and industry advancements, representing the brand through community events and online social media platforms. This position will be responsible for attending top industry events with the focus of reaching out to potential new patients and generating leads. The Regional Brand Manager will oversee the Brand Associates. This position will be responsible for increasing market share according to the goals set by the Marketing Director. The candidate must be able to lead a team and work with trackable goals.

Job Brief: 

We are looking for a Regional Brand Manager to help us increase our sales revenue, increase market share and maintain customer relationships within assigned geographical area.

In this role, we seek outstanding organizational and sales skills. We expect the candidate to be an excellent communicator. If you are also goal-driven and analytical, we’d like to meet you.

Essential Duties and Responsibilities: 

The following list of duties is not intended to be restrictive or all-inclusive. The fact that certain duties may not be listed does not limit the assignment of additional and/or other duties.

Maintaining and developing relationships with top prescribing physicians
Work in conjunction with Marketing Director to set sales targets to increase revenue
Work in conjunction with Marketing Director to set goals for market share increase
Track and report on Brand Associates progress
Promote brand awareness within the community
Submit required reports and or assignments as required
Develop and implement marketing goals and plans
Implement product set-up and display strategies
Responsible for setting and analyzing promotional and events budgets for the region
Finding ways to ensure the efficiency of sales operations
Promote the brand through company-approved social media channels
Represent the brand using Professional Business Attire and general presentation at all public events and business meetings
Devise effective territory sales and marketing strategies
Analyze data to find the most efficient marketing methods
Meet with customers to educate, address concerns, and provide solutions
Discover marketing opportunities for the brand
Present products and services to prospective customers
Participate in industry or promotional events (e.g. trade shows) to cultivate patient relationships
Conduct training in sales techniques and company product attributes
Assess sales performance according to KPIs
Monitor competition within assigned region
Prepare and submit reports to the Director of Marketing 

Knowledge, Skills, and Ability Requirements

Proven experience as a Territory Manager
Experience in sales & marketing preferred
Knowledge of product display and merchandising
Social media savvy
Familiarity with Hootsuite
Proven track record of increasing sales and revenue; field sales experience is preferred
Ability to develop sales strategies and use performance KPIs
Proficient in MS Office; familiarity with Salesforce is a plus
Excellent communication skills
Professional business attire and presentation
Organizational and leadership ability
Problem-solving aptitude
Valid driver’s license
Physical ability to stand for multiple hours and carry at least 20lbs object
Physical ability to drive for prolonged periods of time
BS/BA in Business, Marketing or a related field preferred
Travel within the state of Florida, 50-75% (local region)
Must reside in Dade or Broward County

Education and Experience:

Bachelor’s degree in Business, Marketing, or related field. Recent and direct experience working in a communications position within sales or marketing. Work experience may be substituted in lieu of education and/or experience requirements.

Working Environment:

This position will require travel within the designated region to meet with Physicians, visit the dispensaries as well as attend patient-focused events and community events. Must be able to work nights and weekends. Travel is required.

Curaleaf is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Tagged as: Full Time, Marketing, South

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