Populum is here to change the landscape of modern self-care. The company crafted a line of premium CBD products that complements your daily wellness routine.

They only use natural, safe, and clean ingredients to produce strong, full-spectrum CBD oil. At their core, Populum wants you to embrace the CBD experience fully. They emphasize the human connection within their CBD brand. The company has experts and customer support staff always standing by so that you can speak to a real human should you have any questions about their products.

Brand Overview

Their name comes from the Latin phrase “Ad Populum,” meaning “for the people.” Their mission is to make their CBD about the people it’s helping. They want to do this by destigmatizing hemp, which has been denounced for decades, and shedding light on the incredible benefits of CBD.

They partner with domestic Colorado farms to produce their oil and provide third-party lab test results every product they create. They want to bring the knowledge of CBD to the mainstream and continue positivity to hemp’s reputation as an essential wellness supplement.

Not only do they want more people to try CBD oil, but they practice what they preach by offering a free 30-day risk-free trial of their products. They’re sure that once you try their oil, you’ll never go back.


Populum uses a two-step distillate extraction process for their oil. The hemp goes through a Food-Grade Ethanol Alcohol Extraction followed by a Fractionalized Distillation process.

The initial food-grade ethanol alcohol extraction process extracts the CBD and other cannabinoids out of the plant material. Then, a fractionalized distillation process strips the oil of it’s remaining lipids, waxes, and chlorophyll. The fractionalized distillation process is what filters the unwanted compounds out of the oil, resulting in a full-spectrum blend.

The combination of methods cleans the oil of all waxes, lipids, and chlorophyll resulting in a true full spectrum hemp oil that includes both high levels of phytocannabinoids and terpenes.

All of Populum’s CBD products are American made and come from hemp plants grown on Colorado farms. All products are formulated in a GMP certified facility and thoroughly tested by a third-party before bottling.

Range of Products

Populum’s product line is small but carefully crafted. They put a lot of time and effort into every individual product they produce. So while there are fewer options in terms of potencies, flavors, and types of products, you know that everything they sell is as high-quality and intentional as possible. All of their products are made from non-GMO ingredients and contain neuroprotectants and other compounds to elevate the user experience.

They currently sell full-spectrum hemp CBD oil, full-spectrum CBD capsules, calming CBD oil for pets, and a CBD topical.

Full-Spectrum Hemp CBD Oil

Populum’s full-spectrum hemp CBD oil is the staple product that they’ve spent years perfecting. The oils are all gluten-free and only contain natural ingredients.

Each bottle contains multiple cannabinoids and terpenes that are naturally occurring in hemp plants. Beyond the naturally occurring compounds, Populum’s CBD oil includes grapeseed oil, hemp seed oil, coconut oil, and cold-pressed orange oil to create a full-bodied oil.

The Full-Spectrum Hemp CBD Oil comes in 3 concentrations:

  • A 250mg bottle containing 8mg/serving for $59
  • A 500mg bottle containing 17mg/serving for $99
  • A 1000mg bottle containing 33mg/serving for $179

Full-Spectrum Hemp CBD Capsules

Populum’s full-spectrum CBD are a convenient way to get your daily dose of CBD. Each bottle of the 750mg Full-Spectrum Hemp Capsules is made from the domestically-grown hemp extract as the oil and contain 25mg of full-spectrum hemp extract per capsule. They’re the perfect addition to your daily wellness or vitamin routine. In addition to the full-spectrum extract

In addition to their full-spectrum hemp extract, the capsules contain MCT oil to provide essential fatty acids that benefit brain health and mental wellness.

One 750mg bottle contains 30, 25mg CBD oil capsules and costs $109.

Zen Pets CBD Products

This blend is specially formulated for cats, dogs, and other furry friends. Each tincture is composed of hemp oil, cold-pressed hemp seed oil, and extra virgin coconut oil to provide your pet with a full-spectrum and all-natural hemp CBD oil supplement.

Zen Pets Calming Hemp Oil comes in two sizes and concentrations:

  • A 100mg bottle containing 3.3mg/serving for $32
  • A 250mg bottle containing 8mg/serving $54

Cold Therapy Hemp Rub

Populum’s sole CBD topical is a hemp-infused, cold cooling rub that helps soothe and your sore muscles and joints. It uses ingredients that produce cold therapy technology alongside all-natural hemp CBD oil to quickly penetrates your skin and leave it feeling refreshed and pain-free.

The Cold Therapy Hemp Rub comes in a three fl oz, 90ml tube for $45.

Starter Kit

Populum wants to make CBD products an accessible and approachable new addition to your daily wellness routine. That’s why they created their CBD starter kit that contains a lineup for three of their most popular products to test out and see if they’re right for you.

The Populum CBD starter kit costs $125 and includes their: a 250mg bottle of their Full-Spectrum Hemp Oil (250mg), one 100mg bottle of Zen Pets Calming Oil, and a tube of Cold Therapy Hemp Rub.

Customer Experience

CBD is still a relatively new concept for most people. Populum wants to reduce the barriers to entry and make it an intentional part of people’s wellness routines. They recognize that the best way to do this is to get people who are unfamiliar with CBD to try it for the first time.

This is one of the main reasons that they offer a CBD starter kit as well as a 30-day risk-free trial. New years can try any of their CBD products for 30-days, and if you are unsatisfied, you can return it to them, no questions asked.

Populum also provides free shipping on all orders, and offer express, 3-5 day shipping, for an additional fee.

Lab Testing and Transparency

Populum’s website contains a lot of information about their products, where their hemp comes from as well as information about their extraction process. They also disclose that they test all of their products for purity and potency. Anyone can easily view a products lab results on that product page on their website.

Populum also has a dedicated customer service team that isn’t just there to answer questions about orders and shipping. They can help you determine the best product for you and answer any CBD oil-related questions as well.

Final Thoughts

We get the sense that Populum is hugely passionate about making hemp more accessible to the world through both education and hands-on experience. They practice what they preach by acting as a resource for people to learn more about the benefits of CBD. Beyond that, Populum provides new users with a risk-free trial to get started using CBD as part of their routine. We recommend Populum to new CBD users who are unsure about whether or not CBD is right for them. The ability to try their products risk-free is a considerable advantage to anyone on the fence about spending money on a product without knowing how it will affect them.

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